Do we need so many fashion weeks?

Sonia in Pune

With a number of metro cities like Pune and Hyderabad hosting their own Fashion Weeks this year, the debate on the need of so many fashion shows begins…

With the increasing interest in fashion, the count of fashion weeks is increasing by the year. Apart from the big daddy’s of the fashion week lineage, like the Lakme Fashion Week or the Wills India Fashion Week, every region has its own fashion extravaganza lined up every season. Even smaller cities like Pune and Hyderabad have started their own regional fashion weeks, putting them on the list of the next-big-things.

With all these new entrants, the big question is now highlighted all the more; ‘Are Fashion weeks important?'

Well, let’s try to break down this question and look at it from all the different angles of the fashion world. Primarily, take the designers into consideration. With more than 3500 designers and labels existing today, its very difficult for all designers to be a part of a single fashion week and have a platform to showcase their designs. If every region has their own platform, ten there will be more chances of visibility and success as far as the designers are concerned. For the emerging designers, these fashion weeks can be a brilliant platform as the competition is less, and participation becomes an easier deal, not to mention, a cheaper one too.

Next, we look at the business of fashion. If we take a national or a regional level idea, in one way it is very difficult for a buyer to see 20 different fashion weeks across the year and make the business work. For a local buyer or the new entrants, this, on the other hand, is a very beneficial deal. But taking the larger picture in the head, you do not expect an international buyer to come and take a look at the collections of all fashion weeks, and hence, from the point of view of international trade, regional fashion weeks are a waste of resources and money.

What with the huge arcade of latest fashion trends, the excitement of every new show and then the purchasing that follows; the young generation of India seems to love this new wave of fashion. But all this is fine only till this high remains a high, and does not turn into an overdose. Even though the talent is plenty, there are many designers who are just wanna-be designers, and don’t have any real talent. So when repeated shows of hideous designs are seen, even he fashionistas lose interest.

                                                       Model at Milan Show Credit: Google pics

 Fashion week is the need of the hour it depends from city to city and as to how you view the show. People these days are very conscious about fashion .